right had long been interested in designing affordable homes on a massive
scale for the American middle class. In 1901 he published designs for elegant, inexpensive suburban homes in several issues of the Ladies Home Journal. Wright was also interested in urban planning. He began thinking seriously about that issue in the late 1920s and early 1930s. Wright discussed his views in publications, lectures and notably the Disappearing City. He gave visual form to his ideas for a model envirnment in Broadacre City. The notion of the Usonian houses was hatched about the same time.
Like many contemporary social reformers,
Wright believed in the moral and political values exemplified by
home ownership and believed that well-designed, tasteful dwellings would produce a happier, more harmonius and enlightened society. In the 1920s this dream evolved to encompass the explosion in car-ownership, a mode
of transportation Wright declared eminently democratic. Wright felt the car, along with other forms of modern communication, would spell the end of the centralized city.