Art & Copy

Trailer (1:43)
Clip 1 (1:37)
Clip 2 (2:22)
Clip 3 (1:55)
Awards
  • 2011 Emmy Award — Outstanding Arts and Culture Programming

  • About the Film

    Hal Riney (1932-2008) of Hal Riney and Partners at his home in San Francisco. Riney was best known for his work for Gallo, Saturn, and the 1984 Ronald Reagan campaign.

    Meet the real Mad Men (and women!) in Art & Copy, an intimate glimpse at the people behind the curtain of modern consumer culture. They brought you “Just Do It,” “I ♥ NY,” “Where's the Beef?” “Got Milk?” and “Think Different.” Love them or loathe them, they have mastered the art of persuasion.

    Learn more >>

    Check TV listings >>

  • Ad-Libs: The Custom Ad Slogan Generator

    A man in a 1950s-style suit points his finger at text boxes

    Where's the Beef? Ring Around the Collar! Plop, Plop, Fizz Fizz ... you get the idea. Product taglines and jingles can be like catchy songs — once they get into your head it can be hard to get them out. We invite you to liven up some of the old saws with our do-it-yourself slogan generator. Just plug a word into the blank and the wizard behind the curtain will work it into an original pitch.

    Fire up the Ad Generator >>