Mather, a millionaire businessman, combined a flair for promotion with a deep belief in the value of national parks for building better citizens to mold a well-publicized national park system. He called the parks "vast schoolrooms of Americanism" and joined forces with the budding automobile craze to make them accessible to more and more people.
Source:
Marian Albright Schenck
Episodes:
Episode Three: 1915-1919
, Episode Four: 1920-1933
Era:
1900-1920
Associated Person:
Stephen Mather