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Material World
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World in the Balance homepage
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In the early 1990s, after hearing a story about "Material Girl"
Madonna's latest self-promotional enterprise, photojournalist Peter
Menzel had a vision: Rather than take viewers into the mansions of
the rich or the "cribs" of MTV celebrities, he wanted to capture the
material life of average families around the globe. His resulting
book, Material World, offers extraordinary images of families
in front of their dwellings with all (or nearly all) of their
possessions. Experts at the United Nations and World Bank helped
determine the criteria for average families according to location
(urban, rural, suburban, small town, or village), type of dwelling,
family size, annual income, occupation, and religion. Here, we
present five of the photographs Menzel and his team produced, along
with updated statistical data for each country.—Susan K. Lewis
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China: The Wu Family
The nine members of this extended family—father Wu Ba Jiu
(59), mother Guo Yu Xian (57), their sons, daughters-in-law, and
three grandchildren—live in a three-bedroom, 600-square-foot
dwelling in rural Yunnan Province. While they have no telephone,
they get news and images of a wider world through two radios and the
family's most prized possession, a television. In the future, they
hope to get one with a 30-inch screen as well as a VCR, a
refrigerator, and drugs to combat diseases in the carp they raise in
their ponds. Not included in the photo are their 100 mandarin trees,
vegetable patch, and three pigs.
China Stats
Population: 1.3 billion
Population density: 627 people per sq. km.
Total fertility rate: 1.7 children per woman
Population doubling time: 67 years
Percentage urban/rural: 37% urban, 63% rural
Per capita energy use: 905 kg. oil equivalent
Infant mortality: 32 deaths per 1,000 births
Life expectancy: 69 (male), 73 (female)
Adult illiteracy: 7.9% (male), 22.1% (female)
Internet users: 46 million
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India: The Yadev Family
At age 25, Mashre Yadev is already mother to four children, the
oldest of whom was born when she was 17. Each morning at their home
in rural Uttar Pradesh, she draws water from a well so that her
older children can wash before school. She cooks over a wood fire in
a windowless, six-by-nine-foot kitchen, and such labor-intensive
domestic work keeps her busy from dawn to dusk. Her husband Bachau,
32, works roughly 56 hours a week, when he can find work. In rough
times, family members have gone more than two weeks with little
food. Everything they own—including two beds, three bags of
rice, a broken bicycle, and their most cherished belonging, a print
of Hindu gods—appears in this photograph.
India Stats
Population: 1.0 billion
Population density: 318 people per sq. km.
Total fertility rate: 3.0 children per woman
Population doubling time: 36 years
Percentage urban/rural: 28% urban, 72% rural
Per capita energy use: 494 kg. oil equivalent
Infant mortality: 66 deaths per 1,000 births
Life expectancy: 62 (male), 64 (female)
Adult illiteracy: 32% (male), 55% (female)
Internet users: 7 million
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Japan: The Ukita Family
Like many Japanese women, 43-year-old Sayo Ukita had children
relatively late in life. Her youngest daughter is now in
kindergarten, not yet burdened by the pressures of exams and
Saturday "cram school" that face her nine-year-old sister. Sayo is
supremely well-organized, which helps her manage the busy schedules
of her children and maintain order in their 1,421-square-foot Tokyo
home stuffed with clothes, appliances, and an abundance of toys for
both her daughters and dog. She and her husband Kazuo, 45, have all
the electronic and gas-powered conveniences of modern life, but
their most cherished possessions are a ring and heirloom pottery.
The family's wish for the future: a larger house with more storage
space.
Japan Stats
Population: 128 million
Population density: 336 people per sq. km.
Total fertility rate: 1.3 children per woman
Population doubling time: 289 years
Percentage urban/rural: 79% urban, 21% rural
Per capita energy use: 4,316 kg. oil equivalent
Infant mortality: 3 deaths per 1,000 births
Life expectancy: 78 (male), 85 (female)
Adult illiteracy: 1% (male), 1% (female)
Internet users: 56 million
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Mali: The Natomo Family
It is not unusual in this West African country for men to have two
wives, as 39-year-old Soumana Natomo does. More wives mean more
progeny—and a greater chance you will be supported in old age.
Soumana now has eight children, and his wives, Pama Kondo (28) and
Fatouma Niangani Toure (26), will likely have more. How many of
these children will survive, though, is uncertain: Mali's infant
mortality rate ranks among the ten highest in the world. Some of the
family's possessions are not included in this photo—another
mortar and pestle for pounding grain, two wooden mattress platforms,
30 mango trees, and old radio batteries that the children use as
toys. (Note: The Natomos appear on the adobe roof of their house in
Kouakourou. An infant son is nestled in his mother's arms. One
daughter is absent.)
Mali Stats
Population: 12 million
Population density: 9.1 people per sq. km.
Total fertility rate: 7.0 children per woman
Population doubling time: 23 years
Percentage urban/rural: 26% urban, 64% rural
Per capita energy use: 22 kg. oil equivalent
Infant mortality: 118.7 deaths per 1,000 births
Life expectancy: 48 (male), 49 (female)
Adult illiteracy: 64% (male), 84% (female)
Internet users: 30,000
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United States: The Skeen Family
Rick and Pattie Skeen's 1,600-square-foot house lies on a cul-de-sac
in Pearland, Texas, a suburb of Houston. The fire hydrant in this
photo is real, but not working—a souvenir from Rick's days as
a firefighter. Rick, 36, now splices cables for a phone company.
Pattie, 34, teaches school at a Christian academy. To get the
picture, photographers hoisted the family up in a cherry picker. Yet
the image still leaves out a refrigerator-freezer, camcorder,
woodworking tools, computer, glass butterfly collection, trampoline,
fishing equipment, and the rifles Rick uses for deer hunting, among
other things. Though rich with possessions, nothing is as important
to the Skeens as their Bible. For this devoutly Baptist family, like
many families around the world, it is a spiritual—rather than
material—life that matters most.
U.S. Stats
Population: 292 million
Population density: 29 people per sq. km.
Total fertility rate: 2.0 children per woman
Population doubling time: 116 years
Percentage urban/rural: 78% urban, 22% rural
Per capita energy use: 8,148 kg. oil equivalent
Infant mortality: 6.7 deaths per 1,000 births
Life expectancy: 74 (male), 80 (female)
Adult illiteracy: 3% (male), 3% (female)
Internet users: 165 million
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Note on Sources
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