digital nation - life on the virtual frontier

A Certified Multitasking Master

July 06, 2009 _ 15:46 / Rachel Dretzin / comments (0)

Gloria Mark, a professor in the Informatics Department at the University of California at Irvine, studies the impact of technology on the way we live and work. She's especially interested in the way we multitask, moving from one task, even project to another extremely quickly. Last week, we interviewed her at our production offices in Brooklyn, and she also spent the day observing me work. Her conclusions were alarming, if not surprising; I knew that I was in trouble before the day even began. Since I started working on the Digital Nation project, my ability to focus on one thing for longer than a few minutes has dropped precipitously. See the results of Mark's evaluation here, and stay tuned for more on how the rest of the Digital Nation team and I fare at managing our own culture of distraction.

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posted February 2, 2010

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