The :30 Second Candidate

Biographies of the experts.
Alex Castellanos
Republican Media Consultant

Jeff Greenfield
CNN Senior Analyst

Kathleen Hall Jamieson
Annenberg School for Communication

Bob Squier

Democratic Media Consultant

Paul Taylor
Alliance for Better Campaigns

Alejandro (Alex) Castellanos
was born in Havana, Cuba in 1954. Six years later his family fled the Castro regime, coming to America with a single suitcase and just eleven dollars. Today, he is a leading Republican political strategist and advertising consultant who has helped elect five US Senators, four Governors, and been an important player in three Presidential campaigns.

Castellanos was an advisor to Republican Presidential candidate Bob Dole. In 1992, he created over a dozen ads for the Bush-Quayle Campaign. He was one of the few political professionals invited by Roger Ailes to create commercials for the Bush- Quayle media team in 1988.

Castellanos's other clients have included Senators Fred Thompson, Jesse Helms, and Strom Thurmond. He has also done international work, advising leaders of foreign governments in mass media communications.

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Jeff Greenfield joined CNN as senior analyst in January 1998, where he has reported on and provided analysis for many stories, from the allegations against President Clinton to the IRS. He has guest-hosted Larry King Live and was the moderator for CNN's town meeting "Investigating the President: Media Madness?", a self-critical examination of the media.

Prior to joining CNN, Greenfield was ABC News' political and media analyst for 14 years. Greenfield appeared regularly on Nightline and served as an essayist on World News Sunday. During political seasons, his reports from the convention floors and election night analyses were a regular feature of ABC's campaign coverage.

In addition to his campaign reporting, Greenfield has covered media stories ranging from the growth of cable television to the transition to digital television. He has garnered a number of awards, including an Emmy for his 1992 prime time special on Ross Perot, and is the author or co-author of nine books, including "Television: The First 50 years" and "The Real Campaign."

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Kathleen Hall Jamieson is the nation's preeminent scholar of political advertising. Dr. Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania, and also serves as Director of the Annenberg Public Policy Center.

Jamieson is the author or co-author of nine books including "Packaging the Presidency" and "Dirty Politics: Deception, Distraction and Democracy." Her most recent book is "Spiral of Cynicism: Press and Public Good."

During the 1996 election, Jamieson served as a commentator for CBS, The NewsHour with Jim Lehrer, NPR, and CNN. Her work has been supported by grants and fellowships from The Pew Charitable Trusts, The Ford Foundation, The Robert Wood Johnson Foundation, and The MacArthur Foundation.

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Robert (Bob) Squier is a documentary film maker who entered politics in 1968 to handle television for the Presidential campaign of Hubert Humphrey. The following year he founded a political consulting firm that has worked in hundreds of campaigns for Democratic candidates in the United States and political parties in seven other countries. His clients have included Joe Biden, George Mitchell, Paul Simon, Gary Hart, and Anne Richards.

In 1992, he and his firm worked with the Clinton/Gore Creative Team. In 1996, his firm served as the Clinton/Gore Creative Team and produced all the advertising for the campaign.

As a film maker, Squier is producing and directing a series of documentaries on American authors. He has already completed award-winning films on Herman Melville and William Faulkner and he is now finishing documentaries on Ernest Hemingway and F. Scott Fitzgerald. He is a member of the Director's Guild of America.

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Paul Taylor is the founder and director of The Alliance for Better Campaigns, a public interest group dedicated to improving the conduct and discourse of politics, especially on television.

Taylor was a newspaper reporter for 25 years, the last 14 at the Washington Post, where he covered national politics and social issues. He is the author of "See How They Run" a book about the 1988 presidential campaign, and co-author of "The Old News Versus the New News" about political journalism.

He left the Post in January, 1996 to found The Free TV for Straight Talk Coalition, a public interest group that advocated giving free broadcast air time to the Presidential candidates.

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