episode 2
The Hollywood Sign
The story of how a real estate advertisement erected in 1923 became an international symbol of fame, fortune and the American dream.
Episode 2
Did You Know?
A Letter to Hollywood
Spotify Playlist
Can You Guess?
How much do you really know about your favorite icon? Sharpen your #2 pencil and get ready to test your talent for trivia. You may begin now.
How many light bulbs did it take to light the original Hollywood sign?
- 2000
- 3000
- 4000
The Hollywood sign went permanently dark in 1939–why?
- Film premieres using searchlights no longer wanted to share the night sky with the sign.
- Los Angeles no longer wanted to foot the bill for electricity.
- Blame it on the Depression.

c. Blame it on the Depression
The stock market crash of 1929 put an end to real estate development. Since lots in Hollywoodland were no longer being purchased, developers no longer needed a flashing sign to advertise the enclave. The sign’s caretaker, Albert Kothe, stripped the copper wiring from the sign and sold it for scrap.
CLIPS FROM THIS EPISODE
Power Not Afforded Equally
Could Hollywood Be Successful Again?
Often Imitated, Never Duplicated
Hollwood Gets its Start
Hollywood as the Ultimate LA Symbol
FEATURED IN THIS EPISODE


















Episode Producers

Alexandra Nikolchev
Alexandra Nikolchev is a documentary filmmaker passionate about creating space for unexpected voices to emerge in our media landscape. Her credits as director, producer and cinematographer include HBO, NBC, and PBS. Alexandra has produced two feature films with national broadcast premieres and won Peabody and Emmy Awards for her work. Alexandranikolchev.com