Web Video: Meet Hope Hicks, new White House communications director

Dec. 06, 2016 AT 5:05 p.m. EST

Note: This post was originally published last year after we asked reporters who covered the 2016 presidential campaign to share the most memorable person they met on the campaign trail. Bloomberg Politics' Jennifer Jacobs shared the story of Hope Hicks. Hicks later became a senior communications adviser in President Donald Trump's administration. In August, she was named the White House's interim communications director. The White House announced on September 12 that she would be permanently assuming the role.

Trump ran an unconventional campaign, and the one person who was by his side everywhere he traveled was his 27-year-old press secretary Hope Hicks. Bloomberg Politics reporter Jennifer Jacobs first met Hicks in the early days of Trump's campaign in Iowa. Hicks had previously worked for Ivanka Trump's fashion company and had no experience in politics, but as Jacobs explains, this spotlight-avoiding press secretary wound up in the middle of "one of the most compelling candidacies and controversial campaign seasons in history."

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TRANSCRIPT

Notice: Transcripts are machine and human generated and lightly edited for accuracy. They may contain errors.

Probably the most interesting person I encountered on the campaign trail with someone I met for the first time in Iowa when I worked in Iowa long before Donald Trump had declared his candidacy for president, and her name was Hope Hicks. And she was an aide to Trump and she was traveling at his side from the very earliest days when he was making these trips into the early states. And she was this interesting figure who, you know, was in the fashion industry, she was working for his, Trump's daughter Ivanka for a while then was pulled onto the political side. She'd never worked in politics before and then suddenly found herself deep in the very heart of, you know, one of the most, you know, compelling candidacies and controversial campaign seasons in history in modern history. And she's this not necessarily shy but she doesn't like being in the spotlight and so you'd have this press secretary who didn't like to be quoted and didn't like to go on the record and she didn't really like to be on TV and to be out there. Yet she was at Donald Trump side. He did not like to travel anywhere without her with him so if anyone knows, on the staff, knows Trump the best it would be Hope Hicks. When Donald Trump was going to Washington, DC to meet President Obama for the first time and begin that transition to power one of the people he took with him was was Hope Hicks. And she was right there in the Oval Office with him, and we are assuming that she will get a job in the administration.

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