interview > eberhard > eberhard 5

Eberhard 5 (0:41)
Topic(s): Auto Industry / Car Culture / Electric & Hybrid / Future Transport
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The great big, hairy goal we have is to create the next great American car company. It's insane, right. I mean, we're up against some big guys out there. And we won't do it next year, but we see a path there and the way we see getting to that point is to build each model of car on a bigger scale than the previous one: a car that appeals to more people that we can sell for a lower price and we control more of the design and architecture of the car. And so we're deep in development of our second car and if everything goes well, we'll come out in 2009 sometime. And we're scratching heads and already thinking about the third car at least.