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Lovins 3 (0:46)
Topic(s): Efficiency
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Video Transcript

It isn't that we lack the engineering skill and, oddly enough, I think the industry has focused on ringing further improvements out of the already fairly mature power train rather than to go to the physics of the car. Now, maybe that's because they just got in a rut. They're the best in the world at steel stamping—they do this incredible difficult thing very, very well. What they have has been called the highest expression of the "Iron Age." It's an amazingly sophisticated product, but its made of steel, steel is heavy, it takes a lot of force to accelerate something heavy so you need a really big engine to get decent acceleration out of a two-ton car.