interview > romm > romm 24

Romm 24 (0:31)
Topic(s): Alt Vehicles / Future Transport
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Video Transcript

I think the myth that you have to sacrifice performance to get efficiency is still out there, but I think it's fading and dying, particularly with the introduction of hybrids like the Toyota Prius. And I expect that as more and more sexy and glamorous alternative-fuel cars are introduced, as Hollywood celebrities adopt them, as, you know, people see that you can have your cake and eat it too—you can have greater fuel economy and greater performance—that these cars will become very, very attractive.