interview > romm > romm 25

Romm 25 (0:50)
Topic(s): Auto Industry / Efficiency
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Video Transcript

If there's one thing people don't realize, it's that once you build an SUV car factory, you've got to make a lot of SUVs to get your money back. So, you know, Detroit, I think, has been very slow to want change. They just want to make money printing the same type of car over and over and over again at their factories. I think there's no question that they have been losing market share steadily for three or four decades—that is to say, Detroit has—to people who have been delivering fuel-efficient cars, higher quality cars. I think Detroit is catching up in quality but they still lag behind in fuel economy. So unless they start, you know, catching on to the new wave of interest in fuel efficiency, they do risk losing even more market share to Toyota and Honda.