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White 11 (1:05)
Topic(s): Alt Vehicles / Car Culture / Future
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Video Transcript
There's a segment of the consumer, and you can look at, you
can see it when you look at sales statistics, I mean, these
are the people who are buying Priuses, these are the people
who are buying Honda Civics, these are the people who are
buying Toyota Yarises, which is a very small, very European
car—it's not at all like your typical American car.
Those people clearly have said, "You know what? This stuff
about being big and bold and V-8 is just bogus. I don't need
that any more, I want a car—I feel smart if I'm in a 4
cylinder car that's getting 40 mpg."
But there's a big segment that says, "You know what? It's what
I want, I want a big, I want something big, I've got stuff to
haul, I want to feel...." And in the luxury market, this is
absolutely true. And the luxury market's really growing faster
than most other segments of the market and in the luxury
market there has been no- there's been no sort of turning away
from, you know, the big is better and the more powerful is
better and the more sophisticated and the heavier is better.
Not really. That's still kind of, I mean, the ultimate car is
still a 12-cylinder German sedan, that hasn't changed.
