Mark Bauerlein response to Jeremy Bailenson

The troubling findings in the Kaiser report are that, since the last report on media and kids in 2004, reading time went down several minutes, including reading of newspapers. Plus, young people are not migrating from print newspapers to online newspapers. The researchers believed in 2004 that media immersion had reached a plateau and could not rise any further. Not so.

This is part of the value of the multitasking segment in Digital Nation. Having some researchers weigh in on just how adept and effective young people are when they multitask provides a cold dose of reality, especially as the habit continues to rise.