PepsiCo and Robin Hood offers Bronx women educational and job training

About 1 in 3 women in the Bronx live in poverty. To help challenge these daunting statistics, PepsiCo offered a $4 million grant to NYC largest poverty-fighting organization Robin Hood to provide educational and job training support for 20,000 young women in the Bronx. Our partners at MetroFocus discuss how this grant has opened new doors and opportunities to the young women in the Bronx.

 

TRANSCRIPT

>>> HERE'S A STARTLING STATISTIC

FOR YOU, IN NEW YORK CITY THE

POVERTY RATE FOR WOMEN IS DOUBLE

THE NATIONAL AVERAGE.

WOMEN IN THE BRONX ARE IN

PARTICULAR NEED OF SUPPORT.

THE PEPSICO FOUNDATION ANNOUNCED

A $34 MILLION GRANT TO THE WOULD

BE ROBIN HOOD FOUNDATION.

FOR WOMEN AGES 13 TO 24.

IT WILL HAVE SCRIPT ED AND

COMPUTER SCIENCE FOR ALL.

AS PART OF OUR ONGOING

INITIATIVE, CHASING THE DREAM,

POVERTY AND OPPORTUNITY IN

AMERICA, TAKING A LOOK AT HOW

THIS IS WORKING TO CHANGE LIVES

FOR IMPOVERISHED WOMEN.

WE HAVE SUE NOR TON, THE VICE

PRESIDENT OF THE PEPSICO

FOUNDATION.

OUR GOOD FRIEND WES MOORE HAS

BEEN WITH US BEFORE.

AND JOSHIA ROGAS.

LET'S START WITH THE TWO OF YOU

IN THIS PARTNERSHIP.

HOW DID IT GET STARTED?

>> I WOULD LOVE TO TALK ABOUT

THAT.

IT'S SUCH A GREAT SOURCE OF

EXCITEMENT FOR US.

PEPSICO HAS COMMITTED TO INVEST

$100 MILLION TO HELP WOMEN AND

GIRLS AROUND THE WORLD.

WE ARE A GLOBAL FOOD AND

BEVERAGE COMPANY WITH VERY DEEP

ROTS IN NEW YORK.

THIS IS OUR COMMUNITY.

WE ARE FROM THIS COMMUNITY.

WE FELT STRONGLY THAT WE WANTED

TO DEVOTE A LARGE PORTION OF

THAT COMMITMENT TO NEW YORK.

AND WHEN YOU LOOK AT THE

STATISTICS IN NEW YORK, AND YOU

TALK ABOUT SOME OF THEM, THE

CIRCUMSTANCES FOR WOMEN AND

GIRLS IN NEW YORK CITY ARE

REALLY DAUNTING, ONE IN FOUR

WOMEN LIVE IN POVERTY IN NEW

YORK CITY.

IT'S EVEN WORSE IN THE BRONX,

ONE IN THREE WOMEN LIVE IN

POVERTY.

WHEN WE DECIDED THAT WE WANTED

TO FOCUS A LARGE PORTION OF

THESE DOLLARS IN THE BRONX, OUR

FEELING WAS IT WAS CRITICALLY

IMPORTANT WE WORK WITH THE RIGHT

ORGANIZATIONS AND PICK THE RIGHT

PARTNERS.

AND SO WE FELT LIKE WE NEEDED TO

WORK WITH THE BEST.

AND ROBIN HOOD FOUNDATION IS THE

BEST.

THEY HAVE AN EXTRAORDINARY KIND

OF THUMB ON THE PULSE OF NEW

YORK CITY.

THEY REALLY UNDERSTAND THE

ISSUES THAT WOMEN AND GIRLS

FACE.

AND WE THOUGHT THAT THEY WERE IN

ABSOLUTELY THE BEST POSITION TO

HELP US PICK THE RIGHT PARTNERS

TO BE ABLE TO ADDRESS THE

CHALLENGES.

>> SO WHAT'S FOR YOU?

WES, WHAT MADE THIS PARTNERSHIP

MAKE SENSE TO YOU?

>> WHEN YOU THINK ABOUT THE

30-YEAR HISTORY OF ROBIN HOOD,

FOR THE PAST 30 YEARS IT'S BEEN

FUNDING AND CREATING THE BEST

POVERTY FIGHTING ORGANIZATIONS

WITHIN THE CITY OF NEW YORK, AND

WORKING IN PARTNERSHIP WHILE

DOING IT, THE EXCITEMENT TO WORK

WITH SUE AND THE TEAM FROM

PEPSICO WAS A NATURAL FOR ROBIN

HOOD.

HOW DO WE COLLECTIVELY WORK TO

ADDRESS AN ISSUE THAT'S NOT JUST

IMPACTING ALL OF US, BUT AN

ISSUE THAT SHOULD BE KEEPING ALL

OF US UP AT NIGHT.

THE BENEFIT OF GETTING IT RIGHT

AND THE CHALLENGE WHEN WE GET IT

WRONG.

TO HAVE A PLACE FOCUS.

>> WHAT ARE YOU HOPING WILL COME

FROM THIS?

>> WE HAVE COMMITTED $4 MILLION

IN THE BRONX.

AND OUR INTENT IS TO PROVIDE THE

EDUCATION AND SKILLS AND

TRAINING AND TOOLS TO HELP

20,000 WOMEN BUILD THEIR

CAPABILITY, TO BE ABLE TO ENTER

THE TECH CENTER, GET GOOD JOBS

AND EARN A GOOD WAGE.

>> AND WE'LL GET TO YOU IN A

MOMENT, BUT TO SET THAT UP, TALK

ABOUT THE TWO PROGRAMS THAT WILL

BE PART OF THIS INITIATIVE AND

WHAT THEY PROVIDE.

>> SCRIPT ED AND ALSO COMPUTER

SCIENCE FOR ALL ARE TWO PROGRAMS

THAT REALLY FOCUS ON HOW DO WE

HAD A LEVEL OF INCLUSION AND A

LEVEL OF QUALITY WHEN IT COMES

TO TECHNICAL EDUCATION AND

COMPUTER SCIENCE EDUCATION,

ESPECIALLY WHEN YOU CONSIDER THE

FACT THAT IN NEW YORK CITY ALONE

THE THIRD FASTEST GROWING

INDUSTRY IN NEW YORK IS

TECHNOLOGY.

IF THIS IS WHERE INDUSTRIES ARE

GOING, HOW EXACTLY ARE WE

PREPARING THIS NEXT POWERFUL

GENERATION TO BE NOT JUST A PART

OF THE CONVERSATION, BUT LEADERS

IN THE CONVERSATION?

AND THESE ARE ORGANIZATIONS THAT

HAVE REALLY CREATED REALLY

COMPELLING MODELS AROUND IT.

THIS PARTNERSHIP WILL HELP TO

FUEL THAT LEVEL OF GROWTH.

>> LEADS US NICELY TO OUR

CONVERSATION TO YOU, THIS NEXT

POWERFUL GENERATION.

SO YOU WERE INVOLVED WITH THE

SCRIPT ED PROGRAM.

>> YES.

>> HOW DID YOU GET INVOLVED IN

IT?

TELL ME, WHAT DID IT PROVIDE

YOU?

>> SCRIPT ED CAME TO MY SCHOOL

TO TELL US MORE ABOUT WHAT IT

FOCUSED ON AND WHAT IT DID.

I HAD PREVIOUSLY DONE

PROGRAMMING AT GIRLS WHO CODE.

THEY WERE VOLUNTEERS AND EXPOSED

US TO MORE ABOUT WHAT SCRIPT

DOES, WHAT HTML DOES, YOU CAN

CREATE A WEBSITE AND A LOT OF

DIFFERENT PROGRAMS WITH CODING.

AND IT'S SUCH A GREAT

OPPORTUNITY AND SO NICE TO SAY I

CREATED THIS.

I DID THIS.

>> DID YOU EVER HAVE ANY KIND OF

A VISION OF YOURSELF DOING THIS

AS YOU MOVED FORWARD IN YOUR

LIFE?

>> NOT AT ALL.

I DIDN'T EVEN KNOW THIS WAS A

MAJOR, A CAREER PATH.

I WAS EVEN CONSIDERING.

PROBABLY WHAT I WAS CONSIDERING

AT THE TIME WAS A TEACHER.

I DIDN'T EVEN KNOW ANYTHING ELSE

BUT THE BASICS.

>> WHAT WAS IT ABOUT THE PROGRAM

THAT MADE THE LIGHT GO OFF FOR

YOU, AND TO MAKE YOU SAY, YOU

KNOW WHAT, THIS IS REALLY

INTERESTING, AND THIS IS

SOMETHING I CAN USE AND DO

PROFESSIONALLY FOR THE REST OF

MY LIFE?

>> WELL, I SAW IT AS A PUZZLE.

YOU'RE BUILDING THINGS AND

MAKING SOMETHING TO END WITH A

PICTURE, THINGS LIKE MATH

PROBLEMS.

IT FELT KIND OF LIKE THAT.

YOU HAVE ONE THING, PUT ANOTHER

THING TOGETHER AND YOU END UP

BUILDING SOMETHING.

>> WHAT WOULD YOU SAY IF YOU HAD

SOME FRIENDS WHO SAID TO YOU,

YOU KNOW WHAT, I HEARD WHAT YOU

WERE DOING WITH THIS SCRIPT ED

PROGRAM, AND I'M NOT SO SURE

WHAT IT IS ABOUT OR WHETHER IT'S

SOMETHING FOR ME, AND THEY ASKED

YOU FOR YOUR ADVICE, WHAT WOULD

YOU TELL THEM ABOUT IT?

>> ANYTHING THAT ACTUALLY

HAPPENED TO ME AT MY SCHOOL.

AND I SAID YOU CAN PUT THIS IN

THINGS THAT YOU LOVE, WHETHER

IT'S FASHION OR YOU LIKE BOOKS,

MAYBE HARRY POTTER, YOU CAN

LITERALLY PUT TECHNOLOGY INTO

ANYTHING THAT YOU DO.

IT REVOLVES AROUND US ALL THE

TIME.

I SAID IT'S NOT JUST A

STEREOTYPICAL THING THAT YOU SEE

OR WHEN YOU HEAR THE WORD

CODING, OR COMPUTER SCIENCE.

YOU CAN MAKE IT YOUR OWN AND OWN

IT.

>> WHERE DO YOU SEE THIS GOING

FROM HERE?

>> I SEE THIS CONTINUING TO GROW

TO SCALE BECAUSE I THINK WRE

GOING TO HAVE SOME POWERFUL

EXAMPLES OF WHAT WORKS AND WHY

THIS MATTERS.

I SEE MORE SUCCESS STORIES LIKE

JOCELYN'S.

AND I SEE A MORE INCLUSIVE

CONVERSATION ABOUT WHAT IT MEANS

FOR HOW ARE WE PREPARING OUR

COMMUNITIES FOR THE FUTURE?

YOU KNOW, I THINK WE HAVE A

UNIQUE MOMENT RIGHT NOW TO TRULY

SHOW A LEVEL OF COLLABORATION

AND ENGAGEMENT ON COMMUNITIES

THAT OFTENTIMES HAVEN'T ALWAYS

FELT HEARD.

AND THIS IS A CHANCE TO STAND UP

COLLECTIVELY AND SAY NOT ONLY DO

WE HEAR YOU, BUT THIS

CONVERSATION IS NOT COMPLETE IF

YOU'RE NOT PART OF IT.

>> AND TO BE ABLE TO POINT TO

SOMEONE LIKE JOCELYN AND SAY, IF

YOU HAVE ANY QUESTION ABOUT THE

VALUE OF WHAT WE'RE DOING, SPEND

FIVE MINUTES WITH HER.

AND I SUSPECT THAT THAT WOULD

ANSWER ANY QUESTIONS YOU MIGHT

HAVE.

>> AGREED.

>> IT'S BEEN A DELIGHT TO MEET

YOU.

GOOD LUCK TO YOU.

YOU'RE DOING WONDERFULLY, AND

I'M SURE YOU'LL CONTINUE TO DO

WONDERFULLY.

GREAT WORK FROM BOTH PEPSICO AND

ROBIN HOOD.

AS A COMMUNITY AND SOCIETY,

WE'RE SO THANKFUL FOR THE WORK

YOU'RE DOING.

>> WE'LL GET TOGETHER AGAIN AND

TALK MORE.

>> THANKS VERY MUCH.

>>> FOR MORE INFORMATION ON THE

PEPSICO FOUNDATION AND ROB

INHOOD'S PARTNERSHIP, VISIT US

AT METROFOCUS.ORG.

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