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4 How necessary is so-called 'negative' advertising?  
ALEX CASTELLANOS replies:

I think if you get a less negative message, in many cases, in this country you get a less factual message. The truest spots, most factual spots, are the negative and comparative. They inform the voters much more than a bunch of fluffy positives often do.

Secondly, are you sure we don't need more negative messages? Our government's broken. You know, we've spent a zillion dollars trying to fix these problems in America all of which are worse. And, basically Washington is very ineffective. Don't we need to compel change? Maybe we need more negative commercials, not less?

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