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| 4 | How necessary is so-called 'negative' advertising? | ||||||
BOB
SQUIER replies: I
think one of the bad raps on political advertising is "it's all negative."
I think if you look at a lot political advertising done by responsible
people for say statewide office and above, that you'll find that the information
is very accurate, that it's fair, and that it's persuasive. For obvious
reasons that you have to meet those three standards in order to actually
collect votes for your candidate. |
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