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| 5 | What can you learn about candidates from watching their ads? | ||||||
BOB
SQUIER replies: I
think you can learn a lot through advertising, especially if you're willing
to take a step back. And to try to ask yourself "What are they trying
to get me to think with this ad?" I
think if you can go through that intellectual process alone, that you'll
learn a lot from advertising. You'll also learn a lot from advertising
if, when responsible gate keepers like newspapers, do television boxes
that compare the ads. |
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