BOB
SQUIER replies:
 One
of the things that I think would be valuable for voters is to understand
more about why people do certain things in political advertising and in
politics in general. And this project seemed a perfect way to try and
help voters penetrate the control room and penetrate the campaign manager's
office to get a better understanding about how politics really works.
Now
at the same time, we're going to actually try to intrigue people with
the idea of actually coming into the process and making a better use of
the process. There is a lot of cant spoken about why people don't vote.
I think a lot of the reason is that people don't know how to vote. They're
not, they're not registered, they don't feel like they have the tools.
Sure they may feel turned off but they may just feel, you know, "Things
are just fine, why do I have to fool around with it?"
We're
going to try to do some research that really
looks into that question. It's the dark side of the moon. We all talk
about the voters. Nobody talks about the non-voters. What we're going
to try to do is to see if we can find a ways to intrigue non- voters with
the process and to get them engaged. |
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