PAUL
TAYLOR replies:
Well,
I think the most interesting political trend so far this year is the absence
of anger at incumbents, and that is reflected, I don't pretend that I've
seen a whole lot of political ads, but I've read articles about people
who've looked at the political ads and that's the dominant thing that
comes out. That it's okay to be an incumbent these days.
You
saw that in California. You saw that in races around the country. The
second interesting thing is the absence of a unifying issue. It's a very,
very diffuse issue agenda, and the Washington scandals which have certainly
dominated the headlines in Washington political coverage for six months
now are not playing in political advertising. It's the dog that is not
barking. |
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