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your own interview of the experts.
4
How
necessary is so-called 'negative' advertising?
ALEX
CASTELLANOS replies:
I
think if you get a less negative message, in many cases, in this country you
get a less factual message. The truest spots, most factual spots, are the
negative and comparative. They inform the voters much more than a bunch of
fluffy positives often do.
Secondly,
are you sure we don't need more negative messages? Our government's broken.
You know, we've spent a zillion dollars trying to fix these problems in America
all of which are worse. And, basically Washington is very ineffective. Don't
we need to compel change? Maybe we need more negative commercials, not less?
Ask BOB SQUIER
Ask KATHLEEN HALL JAMIESON
Ask ALEX CASTELLANOS
Ask PAUL TAYLOR