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7
What do you really not want to see in a political commercial this year?
JEFF
GREENFIELD replies:
Oh,
God, we don't have the time. I don't want to see a guy tousling the hair of
his son or her son. I don't want to see a dog bounding into the family room
on cue unless the dog inflicts grievous bodily injury on one of the people
in the ad. I don't want to see a candidate and spouse soulfully walking by
the riverfront. There's a case where I think any viewer, particularly over
the age of four and under the age of ninety so that they're used to television,
will know full well that this is a stupid, staged, phony ad.
Ask JEFF GREENFIELD
Ask BOB SQUIER
Ask ALEX CASTELLANOS
Ask KATHLEEN HALL JAMIESON
Ask PAUL TAYLOR