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Behind the Beans: Maxwell House

A jar of Maxwell House Rich Instant Coffee

Maxwell House’s “good to the last drop” instant coffee is a Kraft foods product. Sold at supermarkets throughout the world, this American standby contains “specially selected beans… carefully blended, roasted and then packaged into glass jars to best preserve the rich, delicious flavor and aroma.”

When contacted, Maxwell House employees refused to comment on where the coffee came from.

As with their Yuban brand, Kraft does not use fair trade coffee beans with their Maxwell House products. Pat Riso, a spokesperson for the company, was quoted in an article as saying that “the reason we don't offer it is because consumer demand for fair trade products is quite limited.”

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