Las Marthas

Preview (:30)
Clip (1:45)
Clip (1:28)
Clip (2:52)

About the Film

Rosario Reyes at home Laura Garza Hovel's family portrait Dress designer Linda Leyendecker Gutierrez with Rosario Reyes Two debutantes wearing elaborate gowns pose for a portrait Pancho Averill as George Washington

One of the largest celebrations of George Washington’s birthday in the world takes place in the border town of Laredo, Texas. This 116-year-old tradition has evolved into an entire month of inventive reenactments and bicultural celebrations, many of them involving their Mexican sister city, Nuevo Laredo. The most preeminent event of them all, however, is the invitation-only Colonial Ball hosted by the elite Society of Martha Washington.

Society daughters, most of them Mexican American, are invited to debut in elaborate Colonial gowns representing iconic figures from America’s revolutionary history, to reenact a ball thrown by America’s first First Lady. Las Marthas follows two of the young debutantes — one a prominent member of Laredo society and the other a newcomer from Mexico — as they prepare for this rite of passage.

Laurita is the thirteenth young woman in her family to debut. Her legacy dates back to the original Spanish land grantees in Laredo. As she reminds us, South Texas used to be part of Mexico: “We didn't cross the border. The border crossed us.” But Laurita constantly wavers between embracing and questioning the ritual.

Rosario, on the other hand, is the first in her family to debut. Raised in Mexico, yet educated in the U.S., Rosario is one of only two “guests” invited to present at this year’s Ball. She represents Nuevo Laredo, Mexico — the other half of “the Two Laredos.” With conflict and crime dominating discourse about the border, Rosario’s inclusion reflects the Society’s desire to stitch together the communities. Yet despite Rosario’s previous success as a beauty queen, she remains a Society outsider.

A year in the making, each girl’s dress can weigh up to one hundred pounds and cost up to $30,000 — nearly the median family income of Laredo. Many of these spectacular creations are made by highly coveted dressmaker Linda Leyendecker Gutierrez, an oil heiress who designs her dresses with “heavenly inspiration from God.”

Las Marthas unravels the origins of the celebration and explores why a town like Laredo, with such deep Mexican roots, feels such affinity for America’s Founding Father, and how against all odds the Washington’s Birthday Celebration has managed to persevere and even flourish, thanks to the Mexican American girls who continue to wear the gilded burden of tradition.

The Filmmaker

Cristina Ibarra, Director/Producer

Filmmaker Cristina Ibarra

Cristina Ibarra is an award-winning Chicana filmmaker from the U.S.-Mexico border between El Paso, Texas and Juarez, Mexico. Her critically-acclaimed documentary The Last Conquistador had a national broadcast on PBS’s P.O.V. Her short narrative film, Dirty Laundry: A Homemade Telenovela, won multiple awards at festivals and was broadcast nationwide on the PBS series ColorVision. Ibarra wrote and directed the narrative mini-film Wheels of Change for the New York International Latino Film Festival to play before every feature film screening. Latino Public Broadcasting funded her comedic interstitial Grandma’s Hip Hop. She is a founding member of Fulana, a Latina interdisciplinary collective, where she created award-winning satirical shorts. Ibarra is the recipient of numerous fellowships from, among others, the Rockefeller Foundation, the New York Foundation for the Arts, CPB/PBS Producer’s Academy, NALIP’s Latino Producers Academy, and Creative Capital. She is also the writer/director of a feature film in-development, Love & Monster Trucks.

Erin Ploss-Campoamor, Producer

Filmmaker Erin Ploss-Campoamor, headphones around her neck and a boom mic in the background

Erin Ploss-Campoamor is an award-winning filmmaker, with experience in both documentary and narrative, the director of several shorts and the producer of a feature film, Dark Mirror (IFC Films). She wrote and directed the semi-autobiographical short film La Americanita (The American Girl), which won two Best Short Film awards, as well as the short film April in the Morning. Erin is the producer and co-writer of Love & Monster Trucks, a feature length narrative film, in development, for which she was recently a semifinalist for the Sundance Institute's Creative Producing Fellowship and the Sundance Writer’s Institute. Ploss-Campoamor was born in Canada to American parents and raised all over North America in an extended multicultural family, speaking English, Spanish, and French.