Visit Your Local PBS Station PBS Home PBS Home Programs A-Z TV Schedules Watch Video Donate Shop PBS Search PBS
[an error occurred while processing this directive]
Photo of Bill Moyers Bill Moyers Journal
Bill Moyers Journal
Bill Moyers Journal
Watch & Listen The Blog Archive Transcripts Buy DVDs
Kathleen Hall Jamieson
Kathleen Hall Jamieson
Watch Video
Read Transcript
February 29, 2008

Kathleen Hall Jamieson has been aiding the JOURNAL in making sense of the volatile election season. She's analyzed gender and politics, life after the early primaries, and how the Internet has changed the campaign and politics itself. She returns to analyze this year's crop of campaign ads.

>View a Web exclusive continuation of the conversation between Jamieson and Moyers.

Jamieson has long been interested in making sure Americans get beneath the veneer of politics and campaigns. Jamieson last provided users and viewers with debate-watching tips:

"I recommend not watching before the debate and after the debate. I recommend that after the debate you turn the debate off and you talk with your family about what you saw and what was important to you. And you think about what you saw."
Check out her advice to political consumers from EVERYTHING YOU THINK YOU KNOW ABOUT POLITICS...AND WHY YOU'RE WRONG. True or false? "Attack benefits the sponsor and hurts the person attacked." Take the quiz.

Take a journey through the history of campaign ads below:

It appears that your computer does not have the Flash Player required to view the Media Player. Visit Adobe to download and install the latest version of the Flash Player.


Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania. Dr. Jamieson is a Fellow of the American Academy of Arts and Sciences and a member of the American Philosophical Society. She is the author, co author or editor of fifteen books including: UNSPUN: FINDING FACTS IN A WORLD OF DISINFORMATION, THE 2000 PRESIDENTIAL ELECTION AND THE FOUNDATIONS OF PARTY POLITICS, THE PRESS EFFECT and EVERYTHING YOU THINK YOU KNOW ABOUT POLITICS...AND WHY YOU'RE WRONG. During the 2004 general election, Jamieson regularly appeared on NOW WITH BILL MOYERS and THE NEWSHOUR.

Guest photo by Robin Holland

Published on February 29, 2008.

Related Media:
GraphBehind the Horserace
Kathleen Hall Jamieson looks at the issues underlying the horse race — after the show, place and wins of Super .(February 8, 2008)

GraphThe Power of Words
What now? Our campaign expert looks behind the post-New Hampshire headlines and the up and downs in the polls. (February 1, 2008)

GraphThe Long Campaign Trail
What now? Our campaign expert looks behind the post-New Hampshire headlines and the up and downs in the polls. (January 11, 2008)

YouTubeLife After Iowa
Campaign analyst Kathleen Hall Jamieson on life after Iowa. (January 4, 2008)

YouTubePolitics 2.0
Bill Moyers talks with Kathleen Hall Jamieson about how the Internet has transformed the political campaign in the United States. (December 12, 2007)

References and Reading:
Fact Checking the Campaign

The journalists at CJR turn their attention to "auditing" campaign ads, speeches and other media moments. In addition to CJR staff a group of veteran journalists will add their perspective to the Campaign Desk's analysis. is a project of the Annenberg Public Policy Center of the University of Pennsylvania that aims to monitor the accuracy of major national candidates' statements and rhetoric.

The Fact-Checker
Run by veteran journalist Michael Dobbs, The Fact-Checker is a project of the WASHINGTON POST that publishes research evaluating and providing background and context to candidate statements and popular political stories.

Politifact and Truth-0-Meter
Politifact is an extensively cross-referenced fact-checking resource run as a joint project by the ST. PETERSBURG TIMES and CONGRESSIONAL QUARTERLY.

"Fact and Fiction on the Campaign Trail," December 2, 2007
THE NEW YORK TIMES' Public Editor Clark Hoyt analyzes the facts behind several high-profile campaign speeches.

History of Campaign Ads

This PBS Web site for the Emmy-winning program includes an extensive timeline of television advertising and commentators on the art and science of campaign ad strategy.

The Living Room Candidate
This collection of TV ads from the American Museum of the Moving Image covers the years 1952-2004. Ads are grouped not only by year, but by issue and type of commercial.

>Additional Internet Resources for Campaign 2008

Also This Week:

As Hillary Clinton and Barack Obama make their appeals to "lunchbox voters" in Ohio and Texas, expert on media and politics Kathleen Hall Jamieson analyzes the messages on the campaign trail in the lead up to potentially decisive primaries.

Historian Nell Irvin Painter examines what history reveals about the current state of inequality in America. Does today's economic disparity indicate a new "Gilded Age" that threatens democracy?

You've been writing and we've been reading. Revisit past JOURNAL stories.

Are muckrakers and whistleblowers facing insurmountable odds?

Our posts and your comments
For Educators    About the Series    Bill Moyers on PBS   

© Public Affairs Television 2008    Privacy Policy    DVD/VHS    Terms of Use    FAQ