How Green is 'Green?'
(Photo by Robin Holland)
In this week’s JOURNAL, Bill Moyers spoke with Daniel Goleman, author of ECOLOGICAL INTELLIGENCE, about how to find truly eco-friendly goods amongst the sea of products now marketed as ‘green.’
“You write in [your book] that ‘green’ is ‘a mirage,’ that much of what’s touted as ‘green,’ in reality, represents fantasy or simple hype. And here I had been working so hard to develop what THE NEW YORK TIMES calls “the green mind” and support a ‘green economy,’ and you tell me I’ve entered the land of fantasy.”
“Let me reassure you. Everything that we’ve done that’s ‘green’ is to the good. I recycle my papers and plastics, and I try to get the ‘green’ product. But once you realize, through the lens of the life cycle assessment, that every product has a thousand environmental, health, [and] social impacts, and you see that what we call ‘green’ has taken one slice and improved it, there’s still the 999 other things that we need to get better.”
What do you think?