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34x25x36

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Premiere Date: August 18, 2009

Synopsis

34 x 25 x 36 is Jesse Epstein’s third installment in a trilogy of films (along with The Guarantee and the Sundance award-winning Wet Dreams and False Images) examining issues of body image from quirky and revealing angles. This time, we are taken into the inner workings of the Patina V Mannequin Factory in City of Industry, Calif., where the artistry, craft and marketing that go into creating “the ideal woman of the moment” — in plastic — are accompanied by a remarkable amount of reflection on just what that ideal means (one thing it means is a 34” x 25” x 36” figure). Patina V is a place where the owner will tell women (and then run for cover), “There are no perfect bodies out there. We make the perfect body.” And the chief designer harkens back to the roots of his craft not only in French 19th-century wax figures but also in the religious icons of medieval times.

34x25x36 is part of the POV Shorts Program on August 18, 2009.

TAGS: body image, craft, women

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| based on 3 reviews

Beauty is truly in the eye of the beholder.

by Robert Frew
July 14, 2009, 5:05 PM

Inspiring.
I'd like to know more.

by BaldaZen from Genoa, Italy
October 18, 2009, 2:43 PM

Beauty is in the Eye of the Photoshopper

This morning's Cinematical includes a "Fan Rant" by Monika Bartyzel about the brewing controversy over this month's "W" cover where it looks like the cover designer photoshopped out part of Demi Moore's hip in an effort to make her look skinnier.

I love image editors like Photoshop. They've allowed me to make boring pictures funky, wipe the years off old and worn memories, and even get rid of the errant hair or blemish to make that nice photo truly shine. But I would give it all up and wipe my hands of them if it meant that the programs would be pulled out of the hands of Hollywood and the image-fixing machine.

We're getting bombarded by all sides. It's bad enough that lazy frakking poster creators actually shovel out horse poop like the embarrassingly terrible poster for The Takers, one that doesn't even bother trying to match the skin tones of the stars' heads with the stunt bodies, or thinks Paul Walker has massive Science of Sleep-like hands.

But we're also getting a never-ending onslaught of body de-hancements. I really can think of no better word for the folks like Ralph Lauren who are Photoshopping their models into sick, skeletal bodies. Adding to the pack is W Magazine, as BoingBoing shares. They scored an interview with Demi Moore and threw her up on the cover. While she may have discussed her dislike of being called a cougar, methinks she'd have more of an issue with what they did to her body. She's already ridiculously thin, but still, they edit. Read more »

by Theresa Riley
November 19, 2009, 10:15 AM

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Filmmaker

Jesse Epstein

Jesse Epstein

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