American Experience
A Brilliant Madness: American Nobel Economists
Daniel L. McFadden

McFadden traces his father's North Carolina family back to 1740; he grew up in a rural part of that state and retains an interest in farming. With his wife, he runs a small Napa Valley farm and vineyard, selling grapes, figs, and olive oil. He was awarded a 2000 Nobel, along with James Heckman, for his work in microeconomics, developing theory and methods for analyzing discrete choice.

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