It's peoples' sexual activity that make them interested in the pill rather than the pill that makes them interested in sex. But it was part of a culture, it was a culture that was exploding. It began with the civil rights movement in the 1950s and it was going to end with this huge, first student, and then really mass movement against the war in Vietnam and then ultimately into the women's liberation movement. And it was challenging the most basic assumptions about the way life should be organized. That there should be a kind of courtship in which people stay away from each other, then you get engaged, then you get married, then you have children. All of this was being called into question.