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In the News How'd We Get to this Point?
August 9, 2009
The video's from one of our most popular reports ever, The Merchants of Cool, which, in part, looked at media corporations' marketing of sex to teens in order to hook the youth consumer. Remember those eye-grabbing sex scenes that first surfaced in the 1990s on cable channels like MTV and the WB Network? They launched a seemingly 24-hour sex cycle of movies and shows like "Cruel Intentions," "Dawson's Creek" and "Beverly Hills 90210."
In his FRONTLINE interview for this report, Brian Graden, MTV's president of programming, noted, "We're throwing so much at young adults so fast ... there's no amount of preparation or education or even love that you could give a child to be ready."
What are your thoughts? Is it a subject that stirs you? Send your comments.