tehranbureau An independent source of news on Iran and the Iranian diaspora
nextback

A Nation in Love

by CORRESPONDENT in Tehran

13 Feb 2009 16:233 Comments

412764184_5d878ab7e2

Red, Red, Red: It's as if the color were splattered on the city's stores and shopping centers. Unlike Saudi Arabia, where officials banned florists and gift shop owners from displaying the color until after Valentine's Day, Tehran was bustling with shoppers with a penchant for everything heart-shaped and blood red.

Over the past few years, Western holidays like Halloween and Christmas have caught on in Iran, but none as successfully as Valentine's Day, which has been making its way into the Iranian consciousness for well over a decade.

True to form, malls in Tehran were flooded with young Iranians in search of the perfect gift. Neither the more traditional gold shops nor the utilitarian drugstores escaped unscathed; they all bore some signs of this approaching day of love. The phenomenon has spread from the populous capital to some far flung provinces, including Khalkhal in the mountains in the northwest province of Ardabil, where youngsters seemed giddy with anticipation. In a matter of time, teddy bears imported from China will have made their way to Iran's smaller villages, where they will be on sale for Feb. 14.

So far this year, authorities seem to be looking the other way. Wednesday evening, in the large shopping district of Gisha-Nasr, even some middle-aged folks joined the ranks of youngsters queuing up to have their purchases of chocolate, stuffed animals and red velvet roses gift wrapped for the occasion. Officers of "Gasht Ershad," usually on the prowl for inappropriate dress and behavior, looked on passively.

The silence, however, betrays a deep sense of discontent just below the surface. A conservative member of the parliament's cultural committee said exchanging gifts in a lawful relationship could be the key to solving the problem. "Young men and women entering the university can enter into a 'temporary marriage' with a four-year duration," he said. "After four years, they can get married -- or not. It would not be a big deal if they decided against marriage" after this period was over. In the meantime, the MP said celebrating Valentine's Day in the present form was wrong and inappropriate for Iranians.

Mohammad Reza Zayeri, a conservative cleric active in cultural affairs, was among those who suggested naming the wedding anniversary of Ali, the first Shia Imam, and wife Fatema, the 'day of love' in Iran.

Hossein, a student at Azad University in Roodehen, said there was a massive celebration this year at his school to commemorate Imam Ali's wedding anniversary. "We were strongly encouraged to carry on this celebration in the coming years and to adopt the occasion as our 'day of love,'" he said.

So far the proposal has not met with much enthusiasm.

In the south Tehran neighborhood of Imam Zadeh Hassan, smiling young men and women happily handed over blue and green bills for heart-decorated boxes of chocolates and teddy bears coming in a variety of sizes. Still the astronomical hike in the price of decorative flower baskets around Hosseinieh Square in more affluent north Tehran made the unofficial holiday look more like a trend pushed to feed a cropping commercial enterprise than an excuse to express deep matters of the heart.

Valentine's Day is also a windfall to the telecoms industry, as millions of youth use their cellphones to text messages of love to one another. Still others will resort to the relative anonymity of the Iranian blogosphere to express these sentiments.

Valentine's Day comes on the heels of Fajr, the first 10 days of February, marking the return of Ayatollah Khomeini from exile and the victory of the Revolution. Over the past few years, there have been signs that revolutionary fervor can co-exist with this Christian-rooted day of love. Saloumeh, a photojournalist, took part in the march commemorating the revolution a few days ago. Along her path on Azadi, Zanjan and Azerbeijan avenues, she said she saw "peppered among demonstrators, content-looking street vendors selling colored balloons and bright red hearts."

Copyright © Tehran Bureau

SHAREtwitterfacebookSTUMBLEUPONbalatarin reddit digg del.icio.us

3 Comments

What do they call it? Rooz-e 'eshq?

MCS / February 13, 2009 9:08 PM

Rooz-e Va'alentine, I believe.

Golnoush / February 19, 2009 8:13 PM

lol temporary marriage for 4 years lol
How ridiculous! Exactly how are they gonna force that on people?
Temporary marriage means Islamic prostitution.
A woman sells herself to a man for a period of time which could last from one hour to several years. And she gets paid by the man, but the pay is not that much! An equivalent of 50 American Cents!
Lol I would rather be a prostitute! At least that way I can get more money!
What I don`t understand is How these dirty mullahs are going to force Iranian women to become these Islamic prostitutes?

PersianGirl / January 3, 2011 12:13 PM