Rx for Survival — A Global Health Challenge is so much more than a powerful documentary series. In an effort to create a new model of television that not only educates and inspires, but also offers viewers a clear path to action, PBS, WGBH and Vulcan Productions, Inc., created a constellation of groundbreaking partnerships to support the project's vision.
Reaching audiences totaling well over 200 million Americans, the Rx for Survival media partners worked to shift the world's understanding of the challenges of global health.
www.time.com/globalhealth and www.timeforkids.com
During the week that PBS premieres Rx for Survival, TIME Magazine published a special report devoted to global health and convened an international global health summit in New York. TIME reaches more than 31 million readers each week. TIME For Kids also delivered regular coverage of global health topics throughout the school year. The magazine provided support for teachers to guide their students in efforts to support Rx for Child Survival.
NPR introduced its 26 million weekly listeners to issues of global health through a series of features on its diverse slate of programming, including Morning Edition and All Things Considered, its signature newsmagazines; Weekend Edition and the midday series Day to Day. Since its launch in 1970, NPR has evolved into a leading media company, primary news provider and dominant force in American life. A privately-supported, non-profit membership organization, NPR is in partnership with 790 public radio stations nationwide. NPR is not affiliated with the Rx for Child Survival campaign.
Penguin Group Companion Book
Prize-winning health policy, science and medicine reporter Philip J. Hilts has written a companion book that follows the documentary trail of the Rx for Survival series. Hilts is the author of Smokescreen: The Truth Behind the Tobacco Industry Cover-Up, Memory's Ghost: The Nature of Memory and The Strange Tale of Mr. M., and National Book Award finalist Scientific Temperaments: Three Lives in Contemporary Science. The release of the book, published by The Penguin Group, coincided with the series broadcast. A free companion reader's guide (Download PDF: 308k, Adobe Reader required) is also available. The Penguin Group (USA) has a strong track record of bringing world health issues to light, having also published Secret Agents: The Menace of Emerging Infections by Madeline Drexler, and The Speckled Monster by Jennifer Carrell, PhD., and An End to Poverty by Jeffrey Sachs.
Building on the three-night groundbreaking PBS special Rx for Survival — A Global Health Challenge, broadcast on Friday, November 4, at 8:30 P.M. on PBS (check local listings), that looks at U.S. global health policy to assess where it has been and what the future holds. In part one, NOW's David Brancaccio takes on the latest news about global health issues in a long-form interview with former President Jimmy Carter. In part two, the U.S.'s HIV/AIDS policy from its beginning in the early 1980s through President Bush's historic plan, announced in 2003, to spend $15 billion treating people with HIV/AIDS around the world.
Rx for Survival will truly succeed by leaving a legacy of awareness and action. By ensuring that global health issues become a topic of study at colleges and universities throughout the U.S., we can help that legacy to grow.
The Johns Hopkins Bloomberg School of Public Health
The Johns Hopkins Bloomberg School of Public Health will develop an undergraduate course in global health that will be offered free to colleges and universities beginning in Fall 2006 through Hopkins School of Public Health Open OpenCourseWare.
Many existing organizations have rich and deep knowledge of global health issues and broad memberships who are committed to making the world a healthier place. By partnering with these organizations, Rx for Survival worked to ensure that the right message got to the right people at the right time.
Global Health Council
A diverse membership of health care professionals and organizations including NGOs, foundations, corporations, government agencies and academic institutions, the Global Health Council teamed with WGBH to create and disseminate all aspects of the Rx for Child Survival campaign.
The leading children's organization in the world, UNICEF was founded in 1946 to save, protect, and improve the lives of children and their families. UNICEF's lifesaving programs include immunization, health care, HIV/AIDS prevention, nutrition, clean water and sanitation, emergency relief, child protection, and education. UNICEF promotes the rights of all children and its cooperation is free of discrimination. In everything it does, the most disadvantaged children and the countries in greatest need have priority.
Rx for Child Survival worked to make a difference through the expertise and collaboration of organizations already operating on the ground, providing front-line health interventions to children and families in the developing world and working with local ministries of health to train local health workers for a lasting impact in their communities.
CARE is a leading humanitarian organization fighting root causes of poverty in 70 countries. CARE helps the world's poorest communities get the tools, knowledge and other resources they need to solve problems and change their lives for good.
Save the Children
A nonprofit humanitarian relief and development organization, Save the Children works in more than 40 countries throughout the developing world and the United States to create lasting, positive change in the lives of children in need.
The Rx for Survival project and Rx for Child Survival spread their message and grew their legacies by connecting to people across the U.S. through professional associations and community organizations. Each of the organizations listed below worked to ensure that their members understand the need to learn more and do more about global health.
American Academy of Pediatrics
With 60,000 members, the American Academy of Pediatrics is an organization of pediatricians committed to attaining optimal physical, mental and social health and well-being for all infants, children, adolescents and young adults.
American Public Health Association
With a membership of 50,000 public health professionals, the American Public Health Association is the oldest and largest organization of public health professionals in the world. Their members focus on personal and environmental health, pollution control, chronic and infectious disease, a smoke-free society, and professional education in public health.
The CORE Group
The CORE Group is a membership association of 38 international non-governmental organizations registered in the United States whose mission is to improve the health and well being of children and women in developing countries through collaborative NGO action and learning. Collectively, CORE member organizations work in more than 140 countries, supporting health and development programs.
Girl Scouts of the USA
With 2.8 million girls, ages 5 to 17, backed by nearly one million adult volunteers, Girl Scouts of the USA is the world's largest organization dedicated to helping all girls everywhere build character and gain values, leadership skills, social conscience, and conviction about their own potential and self-worth.
Global Alliance for Vaccines and Immunization (GAVI)/The Vaccine Fund
GAVI brings together governments in developing and industrialized countries, established and emerging vaccine manufacturers, nongovernmental organizations, research institutes, UNICEF, the World Health Organization, the Bill & Melinda Gates Foundation and the World Bank. Through this alliance, GAVI is committed to the mission of saving children's lives and protecting people's health through the widespread use of vaccines.
National Public Health Information Coalition
With 130 associate members from 35 states, Puerto Rico, and the Virgin Islands, the National Public Health Information Coalition is an organization of public health communications professionals from the nation's city, county and local public health departments as well as public information professionals from federal agencies.
Pan American Health Organization
A regional branch of the World Health Organization, the Pan American Health Organization is one of the oldest international public health agencies in the world. PAHO has one hundred years of experience in working to improve the health and living standards of the countries of the Americas.
With 1.2 million members worldwide, Rotary International is an organization of business and professional leaders that provides humanitarian service, encourages high ethical standards in all vocations and helps build goodwill and peace in the world. Through its Polio Plus Campaign, Rotary has raised $500 million for polio eradication and sent hundreds of volunteers abroad to help with vaccination campaigns.
The United Nations Association
The United Nations Association of USA has 20,000 members in 175 community chapters. A grassroots, non-partisan organization that supports the work of the United Nations, the UNA-USA encourages active civic participation in important social and economic issues facing the world.
U.S. Coalition for Child Survival
A collaboration of approximately 60 organizations and individuals, the U.S. Coalition is dedicated to improving the survival and healthy development of the world's children.
Many individuals and organizations throughout the U.S. and around the world were involved in supporting the goals of the Rx for Child Survival campaign. Leading these efforts were 21 Rx for Child Survival Community Coalitions. Each coalition was led by a public television station working in partnership with groups as diverse as a local PTA, county health department, Rotary chapter, and Girl Scout council. These groups developed grassroots activities to inform, educate, and motivate members of their communities about Rx for Child Survival. Activities occured in Fall 2005 through mid-2006, and some will continue for much longer.
- KVIE, Sacramento, CA
- KPBS, San Diego, CA
- GPB, Atlanta, GA
- LPB, Baton Rouge, LA
- WGBH, Boston, MA
- WGBY, Springfield, MA
- MPT, Baltimore, MD
- WGVU, Grand Rapids, MI
- TPT, St. Paul, MN
- KMOS, Warrensburg, MO
- WTVI, Charlotte, NC
- NET, Lincoln, NE
- WNET, New York, NY
- WIPR, Hato Rey, PR
- WTCI, Chattanooga, TN
- WNPT, Nashville, TN
- KWBU, Waco, TX
- KUHT, Houston, TX
- VPT, Colchester, VT
- KCTS, Seattle, WA
- WPT, Madison, WI