Barry's Recent Stories
Feb 12Beware of economics: The perils of cost-benefit analysis
Cost-benefit analysis is a cornerstone of economics. But what if you're not computing the right numbers? Only people -- not metrics -- can say what's worth counting, argues psychologist Barry Schwartz.
Economy Jan 29Is the famous ‘paradox of choice’ a myth?
The theory that less choice can be more -- what psychologist Barry Schwartz called "The Paradox of Choice" -- is under attack as scientific hogwash. But the very fact that its potential weaknesses are making news, Schwartz argues, proves how…