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Robert Cialdini

About Robert

Dr. Robert Cialdini has spent his entire career researching the science of social influence, earning him an international reputation as an expert in the fields of persuasion, negotiation and effective communication.

In addition to over 200 peer-reviewed scientific publications, Dr. Cialdini is a New York Times bestselling author for his foundational book, “Influence.” His newest book, "Pre-Suasion: A Revolutionary Way To Influence And Persuade," has earned immediate critical acclaim and has become a New York Times bestseller as well.

Cialdini is president of INFLUENCE AT WORK, an international training, speaking and consulting firm focusing on effective and ethical social influence.

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