Steven Quartz is co-author of "Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World" and a professor of philosophy and neuroscience at the California Institute of Technology.
Steve’s Recent Stories
Economy Sep 10How the rebel, the beatnik and the hipster became their own status symbols
Did a shift in consumerism in the 1950s change the way we view cool?…
Economy Sep 09Why buying things makes you happy
From pop songs to Pope Francis, consumerism is often denounced as a poison that thwarts genuine happiness, hampers political participation and erodes social connections. But is it really that bad?…