About Phoebe & Jay

“Phoebe & Jay” is an animated series for children ages 3-5 that is designed to support early literacy skills for preschoolers. The series follows the adventures of 6-year-old fraternal twins Phoebe and Jay Yarber, who live with their family in the fantastical Tobsy Towers. Whether using a flyer to help a neighbor find a lost pet, reading clothing labels to find the right size shirt, or using a chore chart to tidy up before a surprise guest arrives, Phoebe and Jay model for young viewers how they, too, can use various kinds of texts kids see in their everyday lives to develop important life skills and engage with others in their family and community.

At the heart of “Phoebe & Jay” is a curriculum highlighting the importance of developing preschoolers’ functional “everyday” literacy skills, empowering them to use and create a variety of functional texts in the world around them to tackle challenges and accomplish tasks in their daily lives. Texts might be written, visual, auditory, or haptic and may include lists, labels, signs, sounds and vibrations, instructions, menus, icons and symbols, and tactile text like braille. The series also supports the development of foundational executive function skills like focused attention, impulse control, flexible thinking, working memory, and task persistence that help the characters read and find meaning in the texts they encounter.