Announcement

New Managing Director Named at FRONTLINE (PBS), GBH’s Award-Winning Investigative Series

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August 31, 2021
by
Anne Husted Manager, Public Relations & Communications, FRONTLINE

Following a career spanning more than 30 years with the series, FRONTLINE Managing Director Jim Bracciale is embarking on a new chapter and will be succeeded by Janice Hui

FRONTLINE (PBS) announced today that after a remarkable career spanning three decades with the series, FRONTLINE Managing Director Jim Bracciale will be leaving the series this fall to embark on a new chapter.

Bracciale will be succeeded by Janice Hui, whose hire comes on the heels of a months-long search led by FRONTLINE Executive Producer Raney Aronson-Rath. Hui comes to FRONTLINE after most recently serving as the managing director of the Investigative Reporting Program, a professional newsroom and teaching institute at the UC Berkeley Graduate School of Journalism, which has increased its editorial collaborations with FRONTLINE in recent years (American InsurrectionTrafficked in AmericaRape on the Night Shift). Hui will begin her work at FRONTLINE on Tuesday, September 7. 

After beginning his career in public media as an unpaid intern at the MacNeil/Lehrer Report — today’s PBS NewsHour — Bracciale worked in magazine publishing at New York Magazine and Vanity Fair. Shortly thereafter, Bracciale returned to his public media roots, joining FRONTLINE as a publicist in 1988. In 1992, he was promoted to director of communications, and then to series manager in 1997. 

Bracciale was named the series managing director in 2015 and oversees the day-to-day operations for the series; managing the series budget; directing fiscal planning and forecasting; and monitoring multi-year funding streams.

Under his leadership, Bracciale has been responsible for negotiating production and funding agreements with PBS, the Corporation for Public Broadcasting, philanthropic foundations, independent producers, external contractors and vendors, and others, and has brokered journalistic partnerships with major domestic and international media outlets.

Throughout his 33 years with FRONTLINE, Bracciale has secured critical funding grants for the series that has allowed for the introduction of new strategic initiatives — expanding the series capacity for editorial collaborations, theatrical documentary release and distribution, multi-platform storytelling and business innovation. His dedication to the evolution and fortification of FRONTLINE has allowed the series to experiment with new production models and emerging media platforms such as including podcasts, augmented reality, virtual reality, and more.

“I’ve been honored to have a role in leading FRONTLINE over the passing decades, and I’m exceptionally proud of the transformation we’ve achieved in becoming a transmedia news organization. What once was only a weekly broadcast has morphed into a public resource for trusted and respected journalism found in the places and in the formats where people consume their news,” says Bracciale.

“It’s rare these days to make a career in one organization, but that speaks to how special a place GBH has been to me. Along the way I’ve continued to learn something new every day, and I’m especially grateful for both David Fanning and Raney Aronson-Rath for believing in me and allowing me to grow both personally and professionally through my work,” adds Bracciale. “I also want to thank the exceptional colleagues I have within FRONTLINE and GBH for their guidance, camaraderie, kindness, and humor. For me, it’s always been about the good work we produce—and the people that help produce it.

“Jim has been invaluable to FRONTLINE for the past 33 years. He’s served as an inspiring leader, a perceptive manager, and has played a key role in the series’ resilience amid a changing media landscape. His unwavering professionalism, deep institutional knowledge and loyal friendship will be missed dearly in our newsroom. We wish him a lovely next chapter and are tremendously grateful for his three decades of commitment to FRONTLINE and our mission,” says Aronson-Rath. 

“And as Jim embarks on his next adventure, we are thrilled to welcome Janice to FRONTLINE,” Aronson-Rath adds. “We are confident that her expertise and dedication to journalism will fortify FRONTLINE as it evolves and continues to serve the American public year after year.” 

“It is such an honor to be joining FRONTLINE, a series I’ve been watching with deep admiration for decades,” said Hui. “I look forward to working with its incredibly talented team to deliver rigorous, trustworthy journalism in new and exciting ways.”

Prior to the IRP, Hui was a senior producer at CBS Interactive, and worked as a producer at the Washington, D.C., and San Francisco bureaus of CNN for nearly a decade. She began her career as a reporter/producer at the Associated Press Radio Network.

About FRONTLINE
FRONTLINE, U.S. television’s longest running investigative documentary series, explores the issues of our times through powerful storytelling. FRONTLINE has won every major journalism and broadcasting award, including 95 Emmy Awards and 26 Peabody Awards. Visit
 pbs.org/frontline and follow us on Twitter, Facebook, Instagram, and YouTube to learn more. FRONTLINE is produced by GBH in Boston and is broadcast nationwide on PBS. Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the Ford Foundation. Additional funding is provided by the Abrams Foundation; the John D. and Catherine T. MacArthur Foundation; Park Foundation; and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation.

Press Contact: Anne Husted, frontlinemedia@wgbh.org, 617-300-5312

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