Generation Like

February 18, 2014 // 53:41
Generation Like
February 18, 2014 // 53:41
Season 32: Episode 7

Thanks to social media, today’s teens are able to directly interact with their culture — artists, celebrities, movies, brands, and even one another — in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media — and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they’re being used? Do they care? Or does the perceived chance to be the next big star make it all worth it?

produced by
Frank Koughan •
Douglas Rushkoff
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Transcript
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Credits
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Features

What Did "Generation Like" Think of "Generation Like"?

August 5, 2014 // by Moira Lavelle

Who Profits from the Game of "Likes?" Live Chat Wed. 1pm ET

February 18, 2014 // by Nathan Tobey

Meet Tyler Oakley, YouTube’s Self-Proclaimed "Peter Pan"

February 18, 2014 // by Sarah Childress

Featured Films

01:54:48
Trump's Showdown
54:48
Left Behind America
54:53
Separated: Children at the Border
54:47
UN Sex Abuse Scandal
54:47
Myanmar's Killing Fields
54:47
Blackout in Puerto Rico
54:47
Trafficked in America
54:47
Trump's Takeover
54:18
Weinstein
01:56:41
Bitter Rivals Iran and Saudi Arabia

Related

What Are Teens Doing Online?
February 18, 2014
The Future of Digital Marketing Is You
February 18, 2014
Are You What You "Like"?
February 18, 2014
Alissa Quart: From Gen X to Z: Teens and the New Cool
February 18, 2014
Jason Calicanis: You Are Your Own Media Company
February 18, 2014
Mark Andrejevic: We Are All "Lab Rats" Online
February 18, 2014
Allison Arling-Giorgi: For Gen Y, Brands Are Our Peers
February 18, 2014
danah boyd: The Kids Are All Right
February 18, 2014
From "The Merchants of Cool" to "Generation Like"
February 18, 2014

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