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What Did "Generation Like" Think of "Generation Like"?
In "Generation Like," teens told FRONTLINE that social media makes them feel empowered. Six months later, do they still feel the same way?
August 5, 2014
Who Profits from the Game of "Likes?" Live Chat Wed. 1pm ET
Join our chat with "Generation Like" correspondent Douglas Rushkoff, producer Frank Koughan, theAudience CEO Oliver Luckett, and guest questioner Kurt Wagner, social media reporter for Mashable. You can leave a question now.
February 18, 2014
Meet Tyler Oakley, YouTube’s Self-Proclaimed "Peter Pan"
YouTube star Tyler Oakley sat down with FRONTLINE to talk more about living his “most adventurous life,” working with brands today, and his plans for the future.
February 18, 2014
What Are Teens Doing Online?
A look at how they connect, where they go, and what they share.
February 18, 2014
The Future of Digital Marketing Is You
How companies are using your personal data to predict, and influence, what you buy.
February 18, 2014
Are You What You "Like"?
Even if we don't realize it, most of us make decisions about social media every day. In the lead-up to "Generation Like," FRONTLINE asked you to share how you use social and how it's affecting your lives.
February 18, 2014
Alissa Quart: From Gen X to Z: Teens and the New Cool
Today, "coolness is about giving everything. It's like you have to be constantly selling yourself, showing yourself and marketing yourself... Instead of turning your back to the audience or wearing sunglasses at night, you're taking off those sunglasses and you're smiling into the camera."
February 18, 2014
Jason Calicanis: You Are Your Own Media Company
"The most important [thing] young people need to realize is audience equals power. ... The bigger your audience and the deeper your connection with it, the more opportunity you're going to have in your life."
February 18, 2014
Mark Andrejevic: We Are All "Lab Rats" Online
"Is there a point that we get creeped out by the use of data to target advertising to us?"
February 18, 2014
Allison Arling-Giorgi: For Gen Y, Brands Are Our Peers
"We feel the need to express our thoughts and opinions when it comes to practically everything. So if we say something about a brand or a company or an experience, we have a captive audience. Our peers are listening."
February 18, 2014
danah boyd: The Kids Are All Right
"The best way to understand young people's relationship to the attention economy is to realize that they're ... trying to make sense of it as part of the public world in which they're growing up."
February 18, 2014
From "The Merchants of Cool" to "Generation Like"
How a high-school English teacher in Cincinnati inspired FRONTLINE's latest exploration of marketing to that all-powerful demographic: American teens.
February 18, 2014
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