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Online classified ads going up, newspapers going down

May 22, 2009 _ 12:35 / Digital Nation Team / comments (0)

Newspaper classified ads revenue.jpgPew reports today:

The number of online adults who have used online classified ads has more than doubled in the past four years. Almost half (49%) of internet users say they have ever used online classified sites, compared with 22% of online adults who had done so in 2005.
On any given day about a tenth of internet users (9%) visit online classified sites, up from 4% in 2005.

Young adults are leading the way:

Free online classifieds sites like Craigslist are tremendously popular with young adults moving to new cities, looking for jobs, or trying to find inexpensive goods or roommates. Internet users ages 25-44 are significantly more likely than any other age group - including 18-24 year olds - to use classified ads. Fully 62% of online 25-34 year olds and 57% of 35-44 year olds use online classified ads, compared with 49% of online 18-24 year olds and 48% of online 45-54 year olds.

At the same time, sales of newspaper classified ads are plummeting. Classifieds previously accounted for between 30 and 40 percent of revenue for many daily newspapers, so their move to online sites has been devastating. Although traditional newspapers are being forced under, the bright side appears to be that news and classifieds are more accessible to young people than ever before.

-Jeff

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posted February 2, 2010

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