The Persuaders | FRONTLINE | PBS
introdcutionTHE PERSUADERS: What's going on in the world of today's marketers and advertisers?  What are the new and surprising methods they're using to decipher who we are and what we want? And where is this taking us?watch the full program online

The Meaning of 'Brand'...the Magic Connection...Persuading Citizens...more...

So How Should We Thing About All of This?discussion
shaping a new brand
live chat with producer rachel dretzin - nov. 10 at noon et.

A discussion forum with top observers of the advertising / marketing world: Douglas Rushkoff, Mark Crispin Miller, Douglas Atkin and Kevin Roberts.

teacher's guidelinks & readingstapes & transcriptspress reactioncreditsprivacy policy



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The Persuaders

FRONTLINE takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public. In this documentary essay, correspondent Douglas Rushkoff (correspondent for FRONTLINE's "The Merchants of Cool") also explores how the culture of marketing has come to shape the way Americans understand the world and themselves and how the techniques of the persuasion industries have migrated to politics, shaping the way our leaders formulate policy, influence public opinion, make decisions, and stay in power.

posted nov. 9, 2004

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