Blues legend B.B. King has a good time telling the story of how he got his radio gig at WDIA in Memphis, TN, a station that turned its sinking fortune around by becoming the first radio station in the country to create programming entirely for African-Americans. The white station owners Bert Ferguson and John Pepper King also owned a so-called medicinal tonic called Peptikon. When King approached the station for an audition for a show, the owners asked if he could write a jingle for their product. He did and it became the sponsor for King’s own regular show on the station. King sings the jingle in this excerpt from B.B. King: The Life of Riley.