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Edel Rodriguez: Freedom is a Verb

Premiere: 8/12/2025 | 17:14 |

Discover this portrait of the Cuban-American graphic artist and graphic novelist Edel Rodriguez, which offers a vivid exploration of his journey from his early life in Cuba to acclaim in the United States. This visual and immersive documentary intimately connects the viewer with Rodriguez’s iconic artwork and the relentless pursuit of freedom that defines his life and work.

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About the Series

Edel Rodriguez: Freedom is a Verb is part of In The Making, a documentary shorts series from American Masters and Firelight Media follows emerging cultural icons on their journeys to becoming masters of their artistic disciplines.


Director Statement from Mecky Creus

When you go through that, you then see all of life as sort of temporary. You just think this can disappear anytime.”’ – Edel Rodriguez

Edel Rodriguez’s art speaks boldly and unapologetically. His playful style carries a sharp edge, confronting political truths with vibrant imagery. He paints the world as he sees it, infused with bright, vivid colors. Born in 1971 in post-revolution Cuba, Edel’s father, Cesareo, was the only photographer in their small town of El Gabriel. In 1980, Edel’s family fled Cuba on the Mariel boatlift, leaving behind their home and facing challenges in their new life in the U.S. Like many others, they sacrificed their past for an uncertain future.

I was drawn to Edel’s story as my own father left Cuba during the Revolution, never to return. Meeting Edel and learning his story revealed shared threads of sacrifice and separation that shaped both our families. Edel’s experiences deeply connect him to Cuba and the sacrifices his parents made. The vibrant imagery of his homeland, blended with his new life in America, is at the heart of his art. His work, influenced by the Cuban revolutionaries and poster makers of Havana in the 1960s and 1970s, reflects both his love for his homeland and his critique of the country that became his new home.

For Edel, creating art is an act of civic duty. He is grateful to live somewhere where he can exercise his freedom of expression and can create art uninhibited. Edel’s artistic journey has always grappled with the question of belonging. Growing up in Cuba, he later found his voice as an artist in the U.S. While he and his peers were encouraged to paint in “more sophisticated” muted tones during graduate school, Edel’s bold use of color was inspired by the street paintings of El Gabriel. This vivid style became his signature, combining Cuban heritage with his fine art training and life in the United States. While his work echoes Havana’s graphic traditions, it also embraces US culture and this is seen throughout his illustration, maintaining a strong connection to his roots while connecting with something new.

Edel has gained widespread recognition for his evocative synthesis. His clients include The New York Times, TIME, and The New Yorker, and his work is in prestigious collections like the Smithsonian. His art stands as a tribute to the Cuban artists before him and the sacrifices his parents made for his success.

In 2023, Edel published his graphic novel “WORM,” a reflection on identity, color, and heritage. The book launch, attended by his family in New York, marked a continuation of his legacy and a shared experience for his family, connecting the dreams his parents had for him in moving to a new country with the successful release of their family story.

 

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PRODUCTION CREDITS

Directed by Mecky Creus and Adrienne Hall. Produced by Adrienne Hall. Cinematography by Mecky Creus. Edited by Clayton Worfolk.

This program was produced by SOUND OFF FILMS, which is solely responsible for its content. A production of Firelight Media in association with The WNET Group.

For IN THE MAKING, Executive Producers include Michael Kantor, Stanley Nelson, Marcia Smith, Monika Navarro and Joe Skinner. Supervising Producer is Robinder Uppal. Production Coordinator is Myrakel Baker. Audience Engagement Consultant is Chang Fuerte.

About American Masters
Now in its 39th season on PBS, American Masters illuminates the lives and creative journeys of those who have left an indelible impression on our cultural landscape—through compelling, unvarnished stories. Setting the standard for documentary film profiles, the series has earned widespread critical acclaim: 28 Emmy Awards—including 10 for Outstanding Non-Fiction Series and five for Outstanding Non-Fiction Special—two News & Documentary Emmys, 14 Peabodys, three Grammys, two Producers Guild Awards, an Oscar, and many other honors. To further explore the lives and works of more than 250 masters past and present, the American Masters website offers full episodes, film outtakes, filmmaker interviews, the podcast American Masters: Creative Spark, educational resources, digital original series and more. The series is a production of The WNET Group.

American Masters is available for streaming concurrent with broadcast on all station-branded PBS platforms, including PBS.org and the PBS app, available on iOS, Android, Roku streaming devices, Apple TV, Android TV, Amazon Fire TV, Samsung Smart TV, Chromecast and VIZIO. PBS station members can view many series, documentaries and specials via PBS Passport. For more information about PBS Passport, visit the PBS Passport FAQ website.

About The WNET Group

The WNET Group creates inspiring media content and meaningful experiences for diverse audiences nationwide. It is the community-supported home of New York’s THIRTEEN – America’s flagship PBS station – WLIW, THIRTEEN PBS KIDS, WLIW World and Create; NJ PBS, New Jersey’s statewide public television network; Long Island’s only NPR station WLIW-FM; ALL ARTS, the arts and culture media provider; newsroom NJ Spotlight News; and FAST channel PBS Nature. Through these channels and streaming platforms, The WNET Group brings arts, culture, education, news, documentary, entertainment, and DIY programming to more than five million viewers each month. The WNET Group’s award-winning productions include signature PBS series Nature, Great Performances, American Masters, and Amanpour and Company and trusted local news programs like NJ Spotlight News with Briana Vannozzi. Inspiring curiosity and nurturing dreams, The WNET Group’s award-winning Kids’ Media and Education team produces the PBS KIDS series Cyberchase, interactive Mission US history games, and resources for families, teachers and caregivers. A leading nonprofit public media producer for more than 60 years, The WNET Group presents and distributes content that fosters lifelong learning, including initiatives addressing poverty, jobs, economic opportunity, social justice, understanding, and the environment. Through Passport, station members can stream new and archival programming anytime, anywhere. The WNET Group represents the best in public media. Join us. 

UNDERWRITING

Original production funding for In the Making is provided by the Corporation for Public Broadcasting, Rosalind P. Walter Foundation, Anderson Family Charitable Fund, The Marc Haas Foundation, The Charina Endowment Fund, Ambrose Monell Foundation, Kate W. Cassidy Foundation, Sue and Edgar Wachenheim III, and Philip & Janice Levin Foundation.

Support for American Masters is provided by the Corporation for Public Broadcasting, AARP, Rosalind P. Walter Foundation, Burton P. and Judith B. Resnick Foundation, Blanche and Hayward Cirker Charitable Lead Annuity Trust, Koo and Patricia Yuen, Lillian Goldman Programming Endowment, Seton J. Melvin, Thea Petschek Iervolino Foundation, Candace King Weir, Anita and Jay Kaufman, The Philip and Janice Levin Foundation, Kate W. Cassidy Foundation, The Blanche and Irving Laurie Foundation, The Ambrose Monell Foundation, Ellen and James S. Marcus, The Charina Endowment Fund, The André and Elizabeth Kertész Foundation, The Marc Haas Foundation and public television viewers.

TRANSCRIPT

(gentle music) (water burbling) - As an artist with full freedom to do whatever I want, I don't have any pressure from any entity to behave, basically.

There's no threat to me that if I do a political piece here or something against the president, that I won't be able to continue working in this country.

It's something that I think about all the time.

It's very important to me because I've experienced it or my family has experienced it.

When you go through that, you then see all of life as sort of temporary.

You just think, this can disappear anytime.

So I'm very interested in documenting what has happened and what is happening in society.

I want people to look at my work in 30 or 40 years and go, "Well, that guy was taking a risk.

Why shouldn't I take a risk now?"

(people clapping) - [Host] Edel Rodriguez has created more than 200 magazine covers for the likes of "The New Yorker," "Time" magazine, "Newsweek," and "Der Spiegel."

He uses his own life to capture what it's like to grow up under an authoritarian government and to sound a caution for the future in the United States.

His book is called "Worm."

Edel, the floor is yours.

(people clapping) - Thank you.

It's strange to have kind of a whole book conceptualizing your mind for so many years.

I wanted to write a book that documents what happens to a Cuban family that doesn't agree with the system, and I wanted to tell the story of an immigrant family and why they leave their homeland.

(rooster crowing) (people chattering) (tense music) (soldiers yelling) Writing it was actually difficult because a lot of logistics and information and interviewing.

But once the whole thing was written, the fun part was seeing all these images come to life, remembering all of these things.

(soft music) (Edel speaks in foreign language) (Coralia speaks in foreign language) (Edel speaks in foreign language) (Coralia speaks in foreign language) (Coralia coughing) (Edel speaks in foreign language) (Coralia speaks in foreign language) - [Edel] Oh, wow!

(Coralia laughs) (Coralia speaks in foreign language) - Wow!

This is a different reaction than usual.

(Edel chuckles) (Coralia speaks in foreign language) (gentle music) - [Edel] The things I remember about my childhood in Cuba was growing up in the countryside.

El Gabriel, the town that I grew up in, was my world.

You know, I didn't really feel like I lived in Cuba.

I lived in El Gabriel.

(hooves thudding) My parents were probably the best people that I know.

They really tried to take care of not just us but of everyone.

There was always a fun time, there was always a party.

It always felt like we had enough.

They really did their best to give a good life to their kids, even under the situations that they were in.

(chicken clucking) (Edel speaking in foreign language) (Cesareo and Edel speaking in foreign language) (Cesareo speaking in foreign language) (camera clicking) (Cesareo continues speaking in foreign language) (soft music) (soldiers yelling) - I don't think people appreciate how much political decisions have a major effect on people's lives.

The way I explain, 'cause America has a really difficult way of understanding a system that is so different from this one, is just imagine that there's one company and that's who employs everybody.

And then you anger someone in that company that's important.

That's it.

You can't go to another company.

You were seen as a worm, someone that is living off the system, like underground, you know, eating off the system and not contributing or disliking or hating the system.

My parents, they didn't talk about Castro in a direct manner.

The situation was more about their concern of what was gonna happen to their kids, and they didn't like what the system was doing to us, the way we were being raised by the propaganda of the revolution.

So that combined with my father's entrepreneurial personality clashed with the Communist Party, and there were very specific threats that were made against him.

And that was the main reason why we left.

(waves crashing) (tense music) (helicopter blades whirring) - [Reporter] The Body Snatcher, an appropriate name for a rusted old shrimp boat jampacked with Cuban refugees.

It is part of what is believed to be the final exodus of boats from Mariel.

Officials say by tomorrow, the number of Cuban refugees brought over on the Mariel boatlift will total over 100,000.

(refugee speaks in foreign language) - [Reporter] In anticipation of the end of the boatlift, someone hand-lettered a sign over the immigration processing building on the docks at Truman Annex.

It says in Spanish, "Will the last person from Cuba please turn out the lights?"

(gentle music) (Cesareo speaks in foreign language) (people chattering) (Cesareo speaks in foreign language) (gentle music fades) - Colors in Cuba are color.

(chuckles) They are not values of color or gradations of color.

It is just straight-up color.

So turquoise next to a green and a red in between.

So I think that way.

And at times, it was an issue when I was in art school here in New York City where everybody was, (chuckles) you know, obsessed with shades of gray and maybe a mauve.

And here I come into it with a painting like a carnival of color.

And to me, it was normal.

I did my thesis at Hunter College on Cuban American artists, people like Los Carpinteros, Jose Bedia, and street art, just random paintings that were done on walls in my town.

So since I grew up in Cuba where this is just life, you kind of struggle a lot with this idea.

Well, do I do that to belong or do I stay with what I know?

(lighthearted music) Cuban artists deal with political issues all the time, whether subtly or overtly.

It's just part of life there.

From my experience, I know a dictator when I see one, and I don't like them.

That was one of the things that made me become much more politically involved in my work.

I've seen what can happen when the wrong people get into power, and I feel that artists are in a unique spot and have a responsibility to become involved in what's happening in the culture.

I've never been able to get Trump as a fried egg, you know, like he's done.

This would be in the middle.

So, you know, sometimes I would bring in some color in here.

You know, Trump's orange face in here, right?

His little weaselly mouth in the middle here.

You know, so I like to frame out the covers.

It makes it feel like a cover when you box it out.

You write, say, the "Time" logo on here.

I think comedy is a very important tool to kinda disarm people.

And then once you disarm them with a joke, maybe they're more open to your point of view.

So, a lot of my work is making fun of a situation by poking at it or joking.

And if someone else laughs along with you, then they're like, "Alright, you have a point."

I've had very right-wing people go, "I don't agree with you, but damn, that's really good."

(chuckles) And I think if you do that, you make people kind of slightly understand another point of view.

(lively music) (Jorge speaks in foreign language) (Edel speaks in foreign language) (Jorge speaks in foreign language) (Edel speaks in foreign language) (Jorge speaks in foreign language) - [Jorge] You made it.

(Jorge speaks in foreign language) (Edel speaks in foreign language) (Jorge speaks in foreign language) (Edel speaks in foreign language) (pensive music) - Part of the reason I wrote the book was to understand myself.

You can be a middle-class family in America or any other country and the political climate gets to a point where it's so stressful that you have to leave it.

You know, I can't imagine leaving my house right now, but could happen.

And I think, of course, these things get recorded in your memory.

It makes a mark on you.

It's very hard for me to even talk or write about my grandparents 'cause I break down.

(chuckles) But it is, you know, sitting on your grandmother's lap at night and she's telling you these stories that I still think about.

When they passed away, I couldn't go to Cuba to bury them.

Everything just happened in this other space that I couldn't access easily.

And you avoid it.

And then when you finally have to write about that, then you, like, break, you know, you kind of break down.

But now I realized it's important to keep a record of your life, to put it down so that you don't forget it.

I didn't want everything that happened to my family to be in vain.

It's like a bomb went off, like poof, and everyone went in so many different directions.

So that's why I made the book.

(Cesareo speaks in foreign language) (Coralia speaks in foreign language) (Edel speaks in foreign language) (Coralia speaks in foreign language) - [Coralia] Enjoy the trip.

(Coralia chuckles) Enjoy.

(lively music) - It's a great moment to be here with my little brother.

- (chuckles) I'm not so little.

- Not so little.

- I always see everyone in Cuba, even my friends.

Like, what if I didn't leave?

I would be in that situation.

So with those rights come responsibility to speak about things when I can.

There are a lot of people that question whether this is the greatest country in the world.

So every time I make something that is highly critical of the politics here, I don't just make it for this audience, I'm making it for people in Cuba that are watching what I'm doing and going, wow, I guess the U.S. is still a place where you can do these things.

That's very important to me, to show the world what you can do here.

But yeah, at the same time, as I'm doing it, I'm like, okay, I hope I still can.

(laughs) (lively music continues) (lively music continues) (clapperboard thuds) (pensive music)