Never Had It So Good" was the popular slogan in the early '50s praising
Democratic leadership that had seen America through depression and
war to a growing post-war economy. When some Republicans approached
adman Rosser Reeves to develop a counter slogan for Dwight Eisenhower's
1952 Presidential bid, he instead proposed a television ad campaign.
"Eisenhower Answers America" would feature "everyday" Americans
asking the retired General questions in short "spots" that
would saturate the airwaves shortly before the election. For more
on this campaign, please turn to the "From
Idea to Ad" section on this Web site.
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