THE 30 SECOND CANDIDATE HISTORICAL TIMELINEFROM IDEA TO ADTRICKS OF THE TRADEQ_AND_ATHE TELEVISION PROGRAM
 Wisconsin Public Television
     

How does a political idea become transformed
into a thirty second message?		  
Eisenhower Answers America


Here you can explore the step by step creation of an ad campaign. The classic 1952 "Eisenhower Answers America" campaign can be examined with the help of artifacts from the Rosser Reeves Collection at the State Historical Society of Wisconsin.

It's the original political TV ad campaign, and almost five decades later the step by step process is still very much the same.








consultant research script shooting financing
ad buy results watch the spotsRosser Reeves Collection
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