Stevenson campaign's response to the "Eisenhower Answers America" ads
in 1952 was extremely critical, accusing Republicans of selling the
presidency like soap. But in 1956, when Adlai Stevenson ran again for
president, Democrats realized they would have to do ads.
Stevenson had a very hard time hiring a top agency on Republican-dominated
Madison Avenue and had to settle for a smaller firm. Stevenson's attitude
towards political spots was obvious in ads like this one shot in his
wish you could see what else is in this room. Besides the camera,
there are lights over here, there are cables all over the floor...
it's amazing how many things there are in television that you don't
see. But I confess I rather like it. It's wonderful how sitting here
in my own library, thanks to television, I can talk to millions of
people that I couldn't reach any other way. But I'm not going to let
this spoil me. I'm not going to stop traveling in this campaign. I
can talk to you, yes, but I can't listen to you. I can't hear about
your problems, about your hopes and your fears. To do that, I've got
to go out and see you in person."