THE 30 SECOND CANDIDATE HISTORICAL TIMELINEFROM IDEA TO ADTRICKS OF THE TRADEQ_AND_ATHE TELEVISION PROGRAM
Wisconsin Public Television
     

         
1980  
   
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While Jimmy Carter played the outsider in 1976, in 1980 he was in the seat of power. His ads portrayed him as a dedicated president working all hours on the unresolved problems of a troubled economy and American hostages held in Iran. To voters the problems seemed too large for the hard-working president and they chose the more easy-going Ronald Reagan.

   
       
   


WATCH A CARTER AD ---
Quicktime or RealVideo

Ad used with permission of
Jimmy Carter Library

   

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