economic problems of 1980 were revisited in the 1984 election as Ronald
Reagan's ads asked Americans if they were better off than just "four
short years ago."
like the famous "Morning in America" used a folksy, soft spoken approach
to remind Americans of their improved conditions. A softer-sell version
of Ford's "Feeling Good about America" theme, the ad didn't even mention
Reagan. The references to four years before were especially effective,
given that Reagan's unsuccessful challenger, Walter Mondale, had served
as Jimmy Carter's vice president.