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 In
the North Carolina Senate campaign, Republican incumbent Jesse Helms
was several points behind Democrat Harvey Gantt in polls taken shortly
before the election.
Over
a weekend, political consultant Alex Castellanos wrote and produced
an ad called "Hands." Gantt's support of affirmative action
had been identified on surveys as an unpopular position.
The
controversial "Hands" featured a close-up shot of two hands
holding a letter and crumpling it as a narrator says "You needed that
job, but they had to give it to a minority."
Helms
made up the difference in the polls and won re-election.
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