THE 30 SECOND CANDIDATE HISTORICAL TIMELINEFROM IDEA TO ADTRICKS OF THE TRADEQ_AND_ATHE TELEVISION PROGRAM
Wisconsin Public Television
     

         
1990  
   
video  

In the North Carolina Senate campaign, Republican incumbent Jesse Helms was several points behind Democrat Harvey Gantt in polls taken shortly before the election.

Over a weekend, political consultant Alex Castellanos wrote and produced an ad called "Hands." Gantt's support of affirmative action had been identified on surveys as an unpopular position.

The controversial "Hands" featured a close-up shot of two hands holding a letter and crumpling it as a narrator says "You needed that job, but they had to give it to a minority."

Helms made up the difference in the polls and won re-election
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WATCH "HANDS" ---
Quicktime or RealVideo


READ ALEX CASTELLANOS' COMMENTS ON "HANDS"


READ KATHLEEN HALL JAMIESON'S COMMENTS ON "HANDS"

   

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