Independent
candidate Ross Perot bought half-hour blocks of network television time
to talk to voters about deficit reduction and using technology to increase
citizen participation. These "infomercials" were mostly talk
illustrated with very simple graphics.
Jeff
Greenfield of CNN comments: "(Perot) took a lot of money and spent
it on 30-minute substance-filled commercials, un-gimmicky, face-to-camera,
here's-what-I'm-going-to-do, and he wound up with 20% of the vote
which, except for Teddy Roosevelt, is the best third party record
in this century."
Perot
finished third behind George Bush and election winner Bill Clinton.
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