THE 30 SECOND CANDIDATE HISTORICAL TIMELINEFROM IDEA TO ADTRICKS OF THE TRADEQ_AND_ATHE TELEVISION PROGRAM
Wisconsin Public Television
     

         
1994  
   
   

The use of "morphing"--technology that allows a seamless transformation of one image into another-- was widespread in ads for congressional seats. Candidates turned their opponent's picture into an image of an unpopular party leader.

Democrats' were morphed into Bill Clinton, Republicans into Newt Gingrich.

Republicans scored a huge victory taking the majority of Congress. Many in the House races campaigned under the "Contract With America" agenda that Newt Gingrich developed and published in "TV Guide."

   
       

previousnextgo back to the timeline

PBS Online

© 1998-2001 Wisconsin Public Television, All rights reserved.